Consumer Packaged Goods

Consumer Packaged Goods

Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs, with SES solutions for consumer products.

Personalisation is achieved where the brand and consumer story intersect.


ShanSys enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.


The ubiquity of mobile commerce and social media has changed the way consumers interact with CPG enterprises. ShanSys is serving CPG enterprises adopt a direct to consumer strategy, to enhance customer engagement and brand loyalty.


Navigate your Next in CPG

Digitalization must be implemented as the foundation for operational transformation, allowing firms to embrace business flexibility, utilize a global workforce, and ensure interactive experiences. A connected IoT network is key to gathering customer data, for aligning products to diverse customer needs. Automation can not only optimize existing manufacturer-wholesale-retail cycles, but also unfold new modes of distribution via omnichannel pipelines.


To achieve this, CPG enterprises need to tap into vast amounts of data to deliver immersive and personalized customer experience, while building smarter supply chains that respond to changing consumer behaviour.


ShanSys partners with CPG enterprises to navigate business challenges and implement direct to consumer commerce. We leverage automation tools to streamline sales, warehousing, logistics, and distribution of goods. Our cognitive computing algorithms consume diverse types of product and customer data to redefine shopping – from product discovery to order fulfillment. Further, our product recommendation engines share highly contextual content to grow the basket size.


Business Segments

Food and Beverage

The dynamic landscape of the global Food & Beverage industry necessitates that organizations remain responsive to the evolving tastes of consumers as well as emerging market trends. In such a competitive environment, organizations require an innovative product development unit, a flexible supply chain, an unconventional marketing team, and an incisive sales force.


Distribution

Today, organizations need end-to-end visibility and flexibility across their businesses in order to remain ahead of the curve. SES enables companies to derive actionable intelligence from customer data, drive product innovation, increase operational efficiency, and deliver enriching customer experiences. Our industry-leading business analytics, product management, and supply chain management solutions ensure that our clients stay ahead of their competitors.


Home and Personal Care

Increasing emphasis on product innovation and customization in the home and personal care markets require companies to focus on operational efficiency, marketing innovation, and agile supply chains.


Our offerings for the CPG industry

Artificial Intelligence powered core: Modernizes existing business models and creates new revenue streams by transforming the value chain – from product development, packaging and promotion planning to pricing and inventory management.


Agile digital at scale:

Re-energizes core CPG processes with machine learning and data analytics, and services such as customer engagement, and HR with cognitive automation and microservices platforms.


Always-on learning:

Accelerates the development of personalized products, distills customer insights with tools for social listening, and synchronizes online and in-store shopping experiences.


ShanSys partners with CPG enterprises to cultivate customer relationships, and amplify the technology core. Our digital ecosystem facilitates marketing teams design user experiences and create customized artifacts.


SES Road Map for Consumer Products

Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.


Insights

Industry and ShanSys thought leaders decode customer preferences.


Our Offerings

ShanSys applies data mining and computational techniques to build brands.


Retail Execution Optimisation

"Retail Execution" is having the right product, in the right amount, at the right place, at the right price, at the right time. An end-to-end process of data capture from store visits, market survey and shopper insights followed by thorough data analysis (pocket-margin analysis, price sensitivity analysis, loyalty analysis, market basket analysis) results in actionable insights for an effective retail execution.


Out-of-Stock Reduction

Out-of-Stock Reduction involves a multi-dimensional planning approach right from planning to Sales Planning and Inventory Planning.


Trade Promotion Effectiveness

Our Trade promotion effectiveness tool helps CPG entities acquire full visibility of CPG marketing strategies and coordinate trade activities across the organization. It also assists in gauging effectiveness of promotions, aligning in-store promotions to customer segments, understanding trade investments and ROI, and so on to facilitate effective business planning and drive CPG sales.


Our Solutions

Consumer Service Management

Our advanced customer management, business analytics, and personalization solutions place customers at the center of your decision-making process.


Responsive Manufacturing

Our frameworks and cutting-edge technologies facilitate you gain long-term competitive advantage in planning processes and product manufacturing.


Sourcing and Procurement

Our supply chain transformation services deliver efficient sourcing solutions to global conglomerates.


Warehousing and Distribution

Our innovative portfolio of transparent solutions and frameworks facilitates to achieve visibility across various business touchpoints.


Product Life-Cycle Management

Our PLM tool integrates enterprise-wide applications with people and processes across functions and product lifecycles, reducing development time and PLM operations cost.


Sales and Marketing

Our customer-centric strategy has helped CPG companies stay ahead of the curve with technology-enabled innovation.


Looking for an excellent business solution ?

ShanSys Engineering through its state-of-the-art digital technologies has pioneered engineering industry products bringing together multi-disciplines such as embedded, electrical, electronics, mechanical, networking, software and advanced technologies.